NEII Announces Blog’s New Name

In 2023, The National Elevator Industry, Inc. (NEII) launched a blog in which spokesperson and executive director Amy J. Blankenbiller shares a behind-the-scenes look at the organization’s work. After reviewing the year’s blog series, NEII decided the blog needed a “refreshed identity” and rebranded it as POINT/BLANK. “For those who know me, [this name] fits me perfectly. I tell it like it is,” Blankenbiller said. Readers are invited to submit questions to be answered in a future blog to email.