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Elevator Diving

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Anyone with an aversion to heights may think twice before stepping inside this el-evator. Giving the impression of a glass floor with a dizzying view of the city far below the riders’ feet is, in fact, a simple advertisement. Created by advertising agency Wriz/BBDO, Switzerland, for a Swiss skydiving school, the campaign consisted of stickers affixed to elevator floors. The advertisement was meant to give people a taste of the skydiving experience. The image alone made us more than a little dizzy.

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Elevator World | January 2013 Cover

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Elevator World | January 2013 Cover

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