TKE’s New Brand Identity Wins Two Red Dot Awards

Since February 2021, newly identified TK Elevator (TKE) of Düsseldorf, Germany, has presented itself as a leading global provider of elevators and escalators under its new brand identity and design. These changes were recognized by the well-regarded Red Dot Award in the categories “Brand Design & Identity” and “Corporate Design & Identity,” which judged that the innovation and potential of the rebranded TKE were successful. As a seal of quality, the Red Dot is presented each year by an international jury honoring convincing creative achievement and high design quality. A total of 18 categories were recognized in the competition for the brands and communication design awards. TKE’s new brand supports the communication and visual repositioning of the company as a market leader and pioneer in digital solutions in the field of urban mobility. It also expresses established strengths, such as innovation and future viability, which resulted in being convincing in an international environment. Despite the high demands, the new brand was developed jointly by TKE and design and brand consultancy MetaDesign in less than six months. “The award makes us extremely proud,” said TKE CEO Peter Walker. “It shows from an independent expert perspective that our brand launch was a success.”