India’s ECE Elevators Launches New Ad Campaign

ECE Elevators, a division of the Birla Group, has unveiled its latest advertising campaign, consisting of four engaging short films that showcase the brand’s commitment to providing comfort, sustainability, zero breakdown and aesthetics to elevate consumer experiences, MediaBrief is among outlets to report. The campaign takes viewers through four distinct stories that highlight the brand’s key offerings with witty relatable situations with surprise endings. Each of the films highlights one key aspect of ECE Elevators. The first film features a waiter balancing multiple glasses as he glides between floors in an ECE elevator, highlighting ride comfort and stability. The second film portrays ECE Elevators as the most preferred asset for investment for long-term peace through a quirky narrative. The third film presents a humorous take on a romantic relationship to convey that ECE Elevators can promise zero lift breakdowns, but not that of hearts. The fourth film tells the story of an artist who is so engaged in painting a portrait of a woman that he is completely oblivious to the annoyance of the passengers waiting outside. The campaign was executed by BEI Confluence in partnership with Framera Productions. Out of the four films, two are now live.