Survey Shows Chicilon Media’s Market Dominance

Chicilon Media now holds more than 90% of Vietnam’s elevator advertising market, holding market leadership in installation standards, strategic site positioning and display effectiveness, according to a 2025 survey by international research firm Kantar Media, VN Express Internationalreports. The report highlights Chicilon Media’s overwhelming dominance in the number of standardized advertising screens across high-rise buildings in Ho Chi Minh City and Hanoi. The combined share of other providers in the sector remains under 10%. According to a Chicilon Media representative, the company prioritizes site selection and strict adherence to building standards rather than pursuing aggressive screen volume expansion and focuses on locations with high foot traffic and audience engagement potential. The company maintains a focused operational scope within premium locations — central business districts, high-end offices and densely populated residences — deliberately excluding suburban areas with lower traffic and occupancy rates, and it upholds the principle that “every screen must deliver value, and every display must yield results.” Looking ahead, Chicilon Media plans to maintain a selective growth strategy while helping define industry benchmarks for elevator advertising, reinforcing its vision to raise the bar in Vietnam’s out-of-home media landscape.