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“Transformational” Downtown Milwaukee Tower is a Go

Couture on the Milwaukee lakefront; rendering by Rika

Originally announced more than seven years ago, a 44-story residential/retail tower that developer Rick Barrett describes as “transformational” for downtown Milwaukee is finally a go, OnMilwaukee reports. Construction on Couture is set to begin as early as this month, with verticality anticipated in early 2022. The US$188-million lakefront development will include 322 residences, 42,837 ftof retail, plazas, parks, pedestrian bridges and new public-transit stops. It was designed by Rika and is being developed by Barrett’s company Barrett Lo Visionary Development, which closed with the U.S. Department of Housing and Urban Development on insuring the US$104.7-million loan enabling it to move forward. Completion is anticipated in fall 2023.

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