Digital Advertising
Focus Media To Buy Elevator Advertising Specialist Xianchao
Shares of Focus Media Information Technology leaped after China's largest outdoor advertising firm revealed plans to acquire elevator ad peer Xinchao Media Group for CNY8.3 billion (US$1.1 billion), marking a...
Partnership To Expand DOOH Advertising to Premium Locations
Captivate, a leading North American digital out of home (DOOH) video network, has partnered with London, U.K.-headquartered VIOOH, a premium DOOH supply-side platform, expanding the latter’s footprint across the U.S. and...
Elevator Digital Media Forum Held in Vietnam
Marketing trade association MMA Global and Chicilon Media, Vietnam’s leading elevator digital media company, recently convened a forum in Hanoi, Vietnam, themed "Leading New Era of Advertising: Building Elevator Digital...
