مزايا قناة وسائل الإعلام المصعد في فيتنام، المحتملة

تحظى شركة Chicilon Media، وهي القناة الإعلامية لمصاعد المباني في فيتنام، بشعبية متزايدة، حيث تغطي أكثر من 90% من شاشات الإعلانات في المباني والمكاتب - حيث قامت بتركيب ما يصل إلى 32,000 شاشة - وتساعد 700 شركة محلية ودولية - Vinamilk، وSamsung، وUnilever، وLG و Viettel و Daikin و VNPT و FPT و Masan و Opp و Vivo و Midea و Aqua والمزيد - للترويج لصورهم ومنتجاتهم، VnExpress الدولية reports. Because of its advantages and potential, the channel was honored at three advertising festivals in 2017, including the Brand Communications Award at the New York Festivals in the U.S., the London International Awards in the U.K. and the "Digital Media" Award in Busan, Korea. Jim Smyth, the New York Festival's president, said the building elevator media channel is effective and hard to replace, supporting businesses in promoting their brands and new products. Building media channels penetrate the living space of key consumer groups, which come across the screens every day, partly solving businesses' problem of accessing customers. Building elevator channels make good use of idle time in people's daily travel, achieving high advertising efficiency. Chicilon Media is reaching more than 40 million consumers via four channels: television, building elevator posters, supermarket television and airport posters with LED.