Avantages et potentiel de la chaîne médiatique des ascenseurs du Vietnam

Chicilon Media, la chaîne médiatique des ascenseurs d'immeubles au Vietnam, est de plus en plus populaire, couvrant plus de 90 % des écrans publicitaires dans les immeubles et les bureaux - ayant installé jusqu'à 32,000 700 écrans - et aidant XNUMX entreprises nationales et internationales - Vinamilk, Samsung, Unilever, LG , Viettel, Daikin, VNPT, FPT, Masan, Oppo, Vivo, Midea, Aqua et plus encore — font la promotion de leurs images et de leurs produits, VnExpress International reports. Because of its advantages and potential, the channel was honored at three advertising festivals in 2017, including the Brand Communications Award at the New York Festivals in the U.S., the London International Awards in the U.K. and the "Digital Media" Award in Busan, Korea. Jim Smyth, the New York Festival's president, said the building elevator media channel is effective and hard to replace, supporting businesses in promoting their brands and new products. Building media channels penetrate the living space of key consumer groups, which come across the screens every day, partly solving businesses' problem of accessing customers. Building elevator channels make good use of idle time in people's daily travel, achieving high advertising efficiency. Chicilon Media is reaching more than 40 million consumers via four channels: television, building elevator posters, supermarket television and airport posters with LED.