Se discute la colaboración entre Lamborghini y Hybon Elevators.

El Dr. Tonino Lamborghini (TL) comparte con el autor (VP) sus ideas sobre la colaboración con Hybon Elevators y su importancia para la industria de los ascensores en la India.

Por Vijay Pandya

Vicepresidente How was the collaboration between Lamborghini and Hybon Elevators initiated and finalized? What is its significance for Lamborghini and the elevator industry in India?

TL: The collaboration with Hybon was born from a shared vision. We were looking for a partner capable of combining technical excellence, manufacturing expertise and a deep understanding of the Indian market, while Hybon was seeking a design-led luxury partner with a strong international identity. That alignment came naturally. This partnership represents the opportunity to bring, for the first time as in my DNA, our Italian design philosophy into a new category where aesthetics, technology and user experience converge. For the Indian elevator industry, I believe it introduces a new perspective: The elevator is no longer just a functional necessity, but an integral part of the architectural and luxury experience.

Vicepresidente What were your observations and reflections during the India visit for the launch event and afterwards?

TL: India continues to impress me with its energy, ambition and speed of transformation. The launch confirmed there is genuine enthusiasm for products that combine engineering performance with a distinctive design identity. This market is entering a new phase, where luxury is increasingly defined by experience and attention to detail. This creates exciting opportunities for brands like ours.

Vicepresidente What potential or scope does Lamborghini see in India as a market for its elevators?

TL: India is one of the most dynamic markets in the world today. The rapid growth of luxury real estate, premium hospitality and branded developments is creating strong demand for products that offer differentiation and added value. I see significant potential because developers are increasingly looking for ways to elevate the customer experience throughout every touchpoint of a building. Elevators are part of that journey and can contribute meaningfully to the overall perception of quality and prestige.

VP: Which segments does Lamborghini expect to drive the greatest demand for its elevator models in India and why?

TL: We expect the strongest demand to come from luxury residential developments, premium hospitality projects, high-end mixed-use developments and landmark commercial properties. These are sectors where design, exclusivity and user experience play an increasingly important role in creating market differentiation.

VP: How would you define or describe the Lamborghini brand perception and positioning in the elevator industry?

TL: We position ourselves in the elevator industry exactly as we do in every category we enter: as a premium design and lifestyle brand that brings distinctive Italian creativity, elegance and attention to detail. My contribution is to define the design language, materials, atmosphere and emotional experience. Together with Hybon’s engineering expertise, we create elevator environments that become part of the architecture itself rather than simply a technical component of the building.

VP: What are the unique selling points or aspects that set the Lamborghini elevators in a class of their own?

TL: The key differentiator is the combination of Italian design heritage and advanced engineering. Every detail of the elevator cabin — from material selection and surface finishes to spatial design and user interaction — is carefully considered. Unlike conventional elevator interiors, these cabins are conceived as luxury architectural spaces. They are designed not only to transport people, but to enhance the overall experience of a building and reflect the aspirations of those who live, work or stay in it.

VP: Does Tonino Lamborghini envision launching more Lamborghini elevator models in India going forward? What are your future plans based on the initial feedback?

TL: Our vision is long-term. The initial collection is only the beginning of a broader journey. The current plan foresees the introduction of several models during the first phase, followed by the regular addition of new designs as the collection evolves.

About Tonino Lamborghini
Dr. Tonino Lamborghini is the founder of Tonino Lamborghini SpA. He was born on October 13, 1947, in Cento (Ferrara), Italy, into a family that became world-renowned in the mechanical and automotive sectors. He graduated with a degree in political and economic sciences from the University of Bologna. From 1974 to 2002, he served as president of Lamborghini Oleodinamica SpA, and from 1983 to 2003, as president of Lamborghini Calor SpA.
In 1981, he founded “Tonino Lamborghini Style and Accessories,” a company that creates luxury accessories and design projects under the famous “Charging Bull” brand. Today, the Tonino Lamborghini brand is distinguished by its innovative design and exclusive lifestyle. With a product range including watches, eyewear and fashion accessories to hospitality, branded real estate, total living, luxury beverages and electric golf carts, the brand embodies Italian elegance and sophistication.
In 1995, Dr. Lamborghini was appointed “Commendatore al Merito” by President of the Italian Republic Oscar Luigi Scalfaro. In 1996, he was made “Cavaliere al Merito del Sacro Militare Ordine Costantiniano di San Giorgio” by Don Carlo di Borbone, Infante of Spain. In 2015, he was appointed Honorary Consul of the Republic of Montenegro in EmiliaRomagna. In 2018, he received an Honorary Doctorate from D. Y. Patil University in Navi Mumbai, and in 2023, he received the “Sigillo di Ateneo” from the University of Urbino.