After 65 Years, Sematic Group’s Verri Continues to Give a Strong First Impression

This successful Italy-based cab manufacturer focuses on safety, passenger comfort and expert craftsmanship.

It is said that first impressions are the ones that last. Upon entering elevators, the first things passengers notice are the cabin interiors and finishes. Even before the system begins its duty of transportation, these elements have contributed greatly to the passengers’ perception of quality and comfort. Much of elevator technology is not visible, and non-experts often have difficulty understanding what goes on behind cabin walls. Since 1948, Verri, the cabin division of the Italy-based Sematic Group, has been manufacturing products to unite this technology with cabins that can be integrated into even the most cutting-edge design. The brand has strove to provide a fundamental value over its 65 years by focusing on safety and comfort for elevator passengers.

Verri credits its success to the coexistence of a passion for design and expertise in craftsmanship. Over the years, the cabins produced in its Suisio, Italy, plant have been installed in environments that have tested the resistance of their materials and consistency of their performance over time, such as high rises and cruise ships. The division utilizes such materials as plastic laminate, marble, colored glasses and composite stones in various shapes, colors, dimensions and areas of an elevator cabin. Its product portfolio is intended to be able to fulfill an array of design and installation projects, from the modernization of existing systems and the achievement of maximum comfort in dynamic environments such as high-rise structures or hospitals, to industrial and goods-handling environments with heavy-duty components.

In addition to placing its cabins in various cruise ships, Verri has installed its products in more than five continents. Some examples are the Palazzo Lombardia in Milan, Italy; Liège Guillemins TGV Station in Liege, Belgium; Merck Serono and Vacheron Constantin Headquarters in Geneva, Switzerland; Silhouette Tower in Doha, Qatar; Orchard Central Mall in Singapore; Swedbank Headquarters in Vilnius, Lithuania; Campanone in Bergamo, Italy; Lørenskog Hus in Lørenskog, Norway; and Maison Céramique in Maastricht, Netherlands. For the modernization of lift cabins, Verri offers its “Easy” cabin, featuring integrated slings. Fully compliant with EN 81 standards, it is intended for lightness, flexibility, reliability, comfort and a modern look. Easy is a complete car-and-sling package that can be integrated into small shafts. It has no welded parts, and its distance between guides is just 30-40 mm (depending on the cladding) more than the car width. This allows compact overall dimensions and, therefore, more space inside the cabin than many standard solutions.