Arrow Lift Announces Executive Leadership Changes

Arrow Lift, the Duluth, Minnesota-based provider of stairlifts and home elevators, on March 19 announced executive leadership changes. Pete Newstrom has been named CEO, succeeding Bob Newstrom, who founded the company in 1985 and led it for more than 40 years. Bob Newstrom continues to serve as chairman of the board. As CEO, Pete Newstrom will focus on preserving the company’s mission to serve others by helping them fully enjoy their surroundings.  Arrow Lift also announced that Midwest Market President Andy Newstrom has assumed the additional role of chief operating officer, Joe Newstrom has transitioned to chief engineer, Dave Saxton has assumed the role of chief marketing manager, Cameron Hill will oversee California sales and operations, and JJ Hepp has transitioned to chief of staff. Arrow Lift serves homeowners, builders and architects across Minnesota, Wisconsin, Iowa, the Dakotas, Michigan, Ohio, Pennsylvania, California, Nevada and beyond.