Schindler Partners With FRAMEN for Elevator Screen Ad Platform

Schindler has partnered with FRAMEN, a content streaming platform, to promote high-quality lift screens as a digital advertising platform in 150 upscale hotels in the DACH region (Germany, Austria and Switzerland). By 2025, the digital offering in the lifts will be expanded to 220 hotels in Salzburg, Tyrol and Vorarlberg. Lift screens are ideal from an advertising point of view, as attention is almost undivided in lifts, and every hotel guest will use them. Specified time targeting further increases the advertising impact. Infotainment content ranges from weather reports and leisure activities in the region to wellness offers and the hotel’s à la carte menu. Advertisers and agencies can book the hotel locations directly and programmatically via the FRAMEN Ads Manager — a tool with which advertising campaigns can be created and tracked live in just a few minutes.