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ELEVATOR WORLD Correspondent Dr. Lee Gray sent in these images of a mid 1950s brochure with the following commentary:

“The technology associated with vertical transportation is taken for granted in the 21st century. However, there was a time, not that long ago, when it was something new and wonderful. This fact is keenly illustrated by the promotional brochure prepared by Robertson’s of South Bend (a well-known regional department store) that proudly announced the dedication of its new escalators, which included ‘Northern Indiana’s first escalator.’”

Since 1953, Elevator World, Inc. has been the premier publisher for the global vertical transportation industry. It employs specialists in Mobile, Alabama, and has technical and news correspondents around the world.

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