An Ideal Marriage

(l-r) Manu Bhai Mody, Gomis, Amigo and Zubin Mody celebrating in grand fashion
(l-r) Manu Bhai Mody, Gomis, Amigo and Zubin Mody celebrating in grand fashion

Index shares the story of taking its relationship with Fermator to its logical conclusion.

Index System India Pvt. Ltd. was founded in 2008 by Zubin Mody, who serves as its managing director. After being on the manufacturing line for two years at an elevator-component manufacturing business owned by his father, Mody (who also possessed marketing abilities) envisioned building the largest distribution-channel partner for a manufacturer of technological elevator components. Being a resident of Mumbai, he realized that the infrastructure of the city can only grow vertically, not horizontally, and knew it would require more automatic doors than manual ones.

Gamechanger

Index had a meeting with Spain-based manufacturer of automatic lift doors Fermator in 2010 during an exhibition in Mumbai. Zubin and his father personally invited Fermator owner Eduard Gomis for dinner at their residence, and he accepted the invitation. The meeting went well, and they signed a yearly contract of 3,600 landing doors and 500 car doors. Fermator believed in Index and made the company one of its distribution partners. This gave a start to their dream. 

Later, Zubin started attending more exhibitions across the world, including in China, Germany and Turkey, looking for technology companies and getting connected to them for distributing their products on a pan-India basis. Then, Index started developing the market on a national basis, appointing more channel partners to sell the products. Index started adding more products to its range from different parts of the world:

  1. Shanghai BST for car and landing operating panels (China)
  1. Zowee for semiautomatic doors (China)
  1. BLT for complete elevator and escalator kits (China)
  1. CAN LIFT Hydraulic retiring cams (Turkey)
  1. SICOR geared and gearless machines (Italy)
  1. Dinacell overload sensing devices (Spain)
  1. Terry Lifts luxury home elevator kits (U.K.)

As the market for automatic doors in India increased, Index started concentrating more on this product.

Table 1: Index’s sales figures for automatic doors

The contraction in 2014-2015 came as competitors from other countries started their manufacturing units in India, but Mody had great trust in the Fermator technology and team. Fermator opened a new manufacturing plant in Chennai in 2010, and after meeting the Fermator team at its headquarters in Spain, they came up with new products and technology and started getting more aggressive in the market. This was only possible due to the trust and confidence Fermator has in Index. 

In August 2018, Fermator decided to purchase Index shares and have a lifelong commitment to it. Now, with international knowledge of supplying the Indian market from Fermator and the marketing team from Index, they have a promising future together. After their live-in relationship, they are finally getting married. We wish them all the best.

Sheetal Shelar Patil works with a content solutions agency, overseeing weekend sections, special features, news columns, magazines and theme pages for one of India’s leading English- language daily newspapers, as well as working with several business-to-business publications. A holder of a diploma course in journalism, Patil previously worked in administrative positions with various real-estate, hospitality and media enterprises.

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Elevator World India | 2nd Quarter 2020

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