Building MAD USA

A manufacturing vision with Jeremy Snyder

submitted by MAD Elevator

As MAD Elevator Inc. expands its operations with a new facility in the U.S. — MAD USA — it marks a major step in strengthening its commitment to the American market. This facility allows the company to better serve its customers with faster fulfillment, localized support and enhanced reliability in an evolving trade landscape.

One key figure behind its operational success is Jeremy Snyder. With more than 25 years at MAD, Snyder has played an instrumental role in shaping the company’s approach to innovation, manufacturing and product development. Now, as MAD USA scales its capabilities, Snyder shares insights about what success looks like, the steps being taken to ensure quality and how the company is meeting growing demand.

A Legacy of Innovation

Snyder’s journey at MAD began decades ago when the company was a small, tight-knit operation. Since then, he has been at the forefront of product development, process improvements and manufacturing efficiency. From optimizing laser programming to simplifying the assembly of critical elevator components, his contributions have helped shape MAD into the industry leader it is today.

Success in the U.S. Market

For Snyder, success for MAD USA in the next three to five years is clear. “Support for local and U.S. customers, expansion to larger facilities and hiring personnel to keep the U.S. expansion growing” are the key components of this vision. MAD’s ability to now manufacture in the U.S. allows customers to access locally made elevator fixtures, spare parts and products that comply with Buy-American projects. By reducing shipping lead times and offering localized product support, MAD USA is positioned for rapid growth while maintaining the high standards that customers expect.

MAD Elevator President and CEO Steve Reich-Rohrwig said:

“With today’s changing trade environment, we’re excited to offer customers the flexibility to order from either our Canadian or U.S. facilities. This expansion ensures the same high-quality products while reducing uncertainty and border-related risks.”

The company believes that MAD USA is more than just an expansion — it’s a game changer. With a fully operational manufacturing facility in the U.S., MAD is now equipped to provide:

• Elevator Fixtures Manufacturing. Local production ensures faster delivery and greater flexibility for U.S.-based projects.
• Local Interior Installation. Expert installation teams ready to service elevator interiors quickly and efficiently.
• Local Product Support. Dedicated customer service and technical assistance within the U.S. market.
• Complete MAD Product Line Fulfillment. Full access to MAD’s range, including cabs, shells, emergency communication systems and more.
• U.S. Made/Buy American Projects. Products manufactured in the U.S. to meet federal and local compliance requirements.
• Spare Parts. Faster access to essential replacement components, MAD USA is now uniquely positioned to offer unmatched speed, service and quality — all while continuing to drive innovation.

[Snyder’s] ability to blend technical knowledge with hands-on experience makes him an invaluable leader as MAD enters this new chapter in the U.S.

Ensuring Quality and Consistency

As MAD USA scales its operations, maintaining the same level of quality that customers expect is paramount. Snyder explains: “We are setting up the same processes that we use at the MAD headquarters.” This includes everything from detailed order tracking and standardized workflows to digital documentation and quality-control measures. The ability to support local projects, streamline installations and provide faster service ensures that MAD USA delivers the same trusted quality that has made MAD an industry leader, Snyder says. 

A True MAD Innovator

Beyond his manufacturing expertise, Snyder has been the driving force behind many of MAD’s groundbreaking innovations. From his contributions to MosaicONE cloud-native management software, MatissePanorama Video Wall and the PHANTOM Touchless Sensor to his role in R&D, Snyder’s problem-solving skills and dedication continue to push the boundaries of what’s possible. His ability to blend technical knowledge with hands-on experience makes him an invaluable leader as MAD enters this new chapter in the U.S.

Looking Ahead

MAD USA’s success will be built on a foundation of strong manufacturing, quality control and the expertise of individuals like Snyder. As MAD continues to grow its U.S. presence, his leadership and vision will play a crucial role in shaping the company’s future. With a dedicated U.S. manufacturing facility, localized installation/support services and full product fulfillment capabilities, MAD USA is set to redefine efficiency and reliability for the American elevator industry.