Elevator Diving

Elevator-Diving

Anyone with an aversion to heights may think twice before stepping inside this el-evator. Giving the impression of a glass floor with a dizzying view of the city far below the riders’ feet is, in fact, a simple advertisement. Created by advertising agency Wriz/BBDO, Switzerland, for a Swiss skydiving school, the campaign consisted of stickers affixed to elevator floors. The advertisement was meant to give people a taste of the skydiving experience. The image alone made us more than a little dizzy.

Since 1953, Elevator World, Inc. has been the premier publisher for the global vertical transportation industry. It employs specialists in Mobile, Alabama, and has technical and news correspondents around the world.

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