LEGO: TK Elevator One-of-a-Kind Keepsake

As festivities to welcome TK Elevator’s (TKE) North American headquarters (HQ), which includes a 420-ft-tall test tower, wound down on February 9 at The Battery Atlanta, TKE team members stood at a large table in the lobby of the Innovation & Qualification Center (IQC) (to which the tower is connected) before hundreds of small, black, cardboard boxes. Inside each box was a parting gift for attendees: a LEGO® set featuring the IQC and test tower in miniature. Like the HQ itself, which boasts the tallest elevator test tower in North America, the giveaway is unique. TKE Public Relations Manager Dennis Van Milligen said the company had never done anything like it before. The idea, he says, was the result of a collaboration between TKE and HQ architect Gensler. It involved hiring a master LEGO designer, then packaging the blocks into small, separate bags by color (gray, bright blue and white). The response was very positive, with several people saying one of the best parts of the event took place after it was over — when they and their children assembled the LEGO IQC together. ELEVATOR WORLD’s own LEGO aficionado, Harbour MacKinnon, son of EW President T. Bruce MacKinnon, put ours together in approximately 10 min. It now sits proudly in the EW lobby. The response to the giveaway, Van Milligen said, has been overwhelmingly positive. “In fact, now we have to manage the demand!”