Making Life Better

MK Ravi Sai (RS), senior president — Projects, My Home Constructions, provides perspectives to your author (SSP) on the aspects that set their projects apart and the significance given to incorporating VT in them.

SSP: What is the unique selling proposition (USP) of My Home Group’s high-rise projects that sets them apart from other projects and gives them an edge?

RS: In 1981, our Chairman Dr. Rameswar Rao initiated the establishment of My Home Constructions as a real estate start-up, with the vision to “Make Life Better.”

Our company’s USP, which sets us apart from other players in the real estate sector, lies in our expertise in developing tall sustainable buildings for both residential and commercial purposes. This is accomplished through the following key factors:

Project locations: We prioritize locations that offer significant value appreciation, ensuring the best possible investment for our clients.

Design innovations: Our focus extends beyond incorporating green building features. We also take into consideration the lifestyle preferences of our customers, ensuring that our designs align with their needs.

Vastu: Our designs integrate the principles of Vastu, a traditional science, with modern guidelines for green buildings. By balancing the five basic elements (sun — solar energy/day lighting, moon — lunar energy, wind — atmospheric energy, earth — magnetic energy and fire — heat energy), our designs create a healthy and prosperous environment for our occupants.

SSP: What are your views on the commercial and residential real estate market for 2023, and what are your expectations from the year 2024?

RS: Our sales figures in the residential sector for 2023 experienced a significant increase compared to the previous year. On the other hand, overall, leasing conditions in the commercial sector remain stable.

This positive trend is anticipated to persist in the residential sector for 2024, particularly in the premium and luxury segments. The residents of Hyderabad have been exposed to international standards of living, contributing to this growth.

In the commercial sector, we expect the occupancy of Grade A office spaces to show an upward trend in 2024, as work from home is gradually fading out and people have started coming back to offices.

Overall, I am confident that the real estate market in Hyderabad will experience further growth in 2024. Stable conditions in Telangana and the preference of many employees from other states to work in Hyderabad are two key driving factors for the advancement of the real estate market in Hyderabad.             

SSP: With a growing emphasis on sustainable living in residential and working spaces, do you see a greater demand for buildings having such attributes going forward? How do projects by My Home Group reflect these aspects?

RS: Following the outbreak of the coronavirus pandemic, the incorporation of sustainable and environmentally friendly buildings has emerged as a vital component in the development of residential and working spaces. This is primarily driven by the occupants’ increasing demand for healthy living environments.

At My Home Group, we have implemented a strict requirement for all our projects to obtain a minimum Green Certification of Gold for standard projects and Platinum for ultra-luxurious ones. This mandate ensures that our developments not only meet but exceed the highest standards of sustainability and eco-friendliness. We have successfully undergone a Five-Star Occupational Health and Safety Management audit and received a 5-star certification from the British Safety Council.

SSP: What level of importance is given to the procurement and placement of elevators and escalators in My Home Group projects?

RS: For My Home Group projects, we make a point to conduct thorough traffic analysis and anticipated traffic flow assessments in collaboration with subject matter experts. We develop well-planned and meticulously designed strategies for the procurement and placement of elevators and escalators.

We recognize the utmost significance of vertical transportation (VT) and refrain from perceiving it solely as a means of moving people and materials. Instead, we regard it as a fundamental element contributing to the overall functionality of the tower and the value of the project.           

SSP: Are branded elevators and escalators preferred, and does My Home Group highlight them along with other lifestyle amenities?

RS: At My Home Group, we exclusively utilize renowned elevator brands that incorporate the latest technological advancements in all of our high-rise structures, prioritizing the safety and well-being of our building occupants.

Alongside a plethora of lifestyle amenities, we remain committed to informing our valued customers about these advancements and sustainable features, allowing their properties to consistently maintain a competitive edge in the market, ultimately leading to enhanced pricing potential.

SSP: What are the aspects that you take into consideration while setting the parameters for elevators and escalators in a project, such as the foot traffic envisaged, etc.?

RS: At My Home, when selecting the elevators, the first priority is safety compliance, and the next priority is an efficient elevator.

SSP: Do you see the development of high-rise category buildings increasing further across India and in the My Home Group portfolio going forward?

RS: Yes, due to the rapid rise in the urbanization rate and land scarcity in urban areas, the only option is constructing high-rise buildings to meet the demand of the urban population. My Home is also in line with the development of tall buildings in both the residential and commercial sectors in Hyderabad. This is because these buildings are economically viable, considering the soaring land rates, and they help reduce the carbon footprint.

Project Specific information – My Home Grava Park – Mixed Development

• Location: Upcoming Neopolis Area
• Property plot area of 12.18 acres
• Leasable area of 4.6 million ft2
• Towers: Tower 10 and Tower 20
• Height: 156 m with seven B + 34 floors
• HVAC: Water-cooled chillers (1300 TR x 6 no.s ( 5 W + 1 S-by) + 650 TR x 2 ( 2W))
• Certification: LEED Platinum rated pre-certification by US Green Building Council (USGBC)

About Ravi Sai

MK Ravi Sai is senior president — Projects at My Home Constructions (P) Ltd., a division of My Home Group, Hyderabad. In his current role, Sai sets and evolves the strategic direction for the company and its portfolio of offerings, while nurturing a strong team to drive its execution. A result-oriented leader with more than four decades of experience, he holds a solid record of accomplishment in design, construction, planning and project management of large campus developments. He is known for his hands-on approach, driving and speeding up construction projects with innovative technological advancements. He personifies My Home’s commitment to high service quality and innovation, leading projects that pave the path for future real estate developments. A keen strategist, Sai is deeply invested in planning and implementing projects that are aimed at enhancing overall organizational growth, sustained profitability of operations and improved business productivity. Under his leadership, My Home won the prestigious IGBC Green Champion Award 2023 and GSS International Safety Award 2023 from World Safety Forum. 

About My Home Constructions

My Home Constructions is a leading real estate developer based in Hyderabad, with a focus on developing premium residential and commercial projects. The company has a strong track record of delivering high-quality projects that meet the needs and expectations of its customers. My Home’s projects are known for their innovative design, modern amenities and sustainable features. The company has a team of experienced professionals who are committed to delivering excellence in every aspect of their work. My Home Constructions’ vision is to:

• Develop buildings that are both luxurious and environmentally conscious.
• Provide sustainable solutions in design and the construction of living or working spaces that “Make Life Better.”
• Emerge “My Home” as a leader in the sustainable built environment.
• Uphold a mission is to create value for its stakeholders by developing world-class projects that meet the highest standards of quality and sustainability.