Consumer Segments
Smart, Sustainable and Stylish: The Future of VT
Your author analyzes the process of elevating expectations through branding and perception. In today’s world, elevators are more than just a way to move between floors. They have become a...
Redefining Market Dynamics
Monarch BST’s brand-driven approach to innovation In the fast-paced world of technology and innovation, consumer preferences are continually evolving. At Monarch BST, an Inovance Company, we have observed firsthand how...
Catering to Discerning VT Consumer Segments
Observations and experiences The elevator and escalator sector in India encompasses various aspects related to the design, manufacture, installation, maintenance and modernization of elevators, escalators and other vertical-transportation (VT) systems....
A Formula for Success
It is said that the “consumer is the king.” Everyone thinks and plans toward customers’ needs and satisfaction. The consumer research industry has been racing to predict how people will...
