EESF Looks Ahead to Changes in Strategy, Upcoming Events

In a recent email, Elevator Escalator Safety Foundation (EESF) Executive Director Jason Fisher shared details about how the Foundation is tweaking its strategy and looking forward to upcoming events. Over the past several months, he said, EESF has reevaluated its approach to marketing, resulting in upgrading its technology to include a new customer relationship management, or CRM, tool, updating its logo/branding and creating a new website with accompanying technology to help move the Foundation “in the direction of a fun, educational experience for our largest group of riders: elementary students.” Among events EESF looks forward to are the Golf Outing at the NAESA International Wisconsin Elevator Symposium on September 14-17 and the Hats, Bats, Cocktails & Dessert fundraiser, which will be held on September 20 starting at 7 p.m. at the Kentucky International Convention Center during the National Association of Elevator Contractors convention and expo.