EFESME Unveils New Logo That Celebrates Elevation

The European Federation for Elevator Small and Medium-sized Enterprises (EFESME) has unveiled a new graphic logo that the organization’s leadership says gives it “a new and modern look.” The logo incorporates the historical colors of EFESME — inspired by the EU — while maintaining the previous logo’s simplicity as it celebrates the “concepts of elevation and movement representing the lift sector.” Prominent in the change are two stylized blue letter “E’s” flanked by up and down buttons. The restyled logo was released in May during the virtual SBS Lift Forum 2021. In addition to the logo, EFESME is launching a new website that an announcement notes “will soon be fully interactive and rich in content.” Site visitors will be able to receive information on EFESME’s activities from its experts.