Vietnam Elevator Media Channel’s Advantages, Potential

Chicilon Media, the building elevator media channel in Vietnam, is increasingly popular, covering more than 90% of advertising screens at buildings and offices — having installed up to 32,000 screens — and helping 700 domestic and international businesses —Vinamilk, Samsung, Unilever, LG, Viettel, Daikin, VNPT, FPT, Masan, Oppo, Vivo, Midea, Aqua and more — promote their images and products, VnExpress International reports. Because of its advantages and potential, the channel was honored at three advertising festivals in 2017, including the Brand Communications Award at the New York Festivals in the U.S., the London International Awards in the U.K. and the “Digital Media” Award in Busan, Korea. Jim Smyth, the New York Festival’s president, said the building elevator media channel is effective and hard to replace, supporting businesses in promoting their brands and new products. Building media channels penetrate the living space of key consumer groups, which come across the screens every day, partly solving businesses’ problem of accessing customers. Building elevator channels make good use of idle time in people’s daily travel, achieving high advertising efficiency. Chicilon Media is reaching more than 40 million consumers via four channels: television, building elevator posters, supermarket television and airport posters with LED.