Readers' Platform

Commercial Marketing in VT

By Semih Çalık | November 5, 2025

In today's world, competition is no longer won solely by the technical superiority of a product, but also by the perception and experience it creates.

interlift 2025, Joy and Sorrow

By Cem Kapukaya | November 5, 2025

Coated Steel Belt Elevator Design and Improvement

By Hongliang Liang | November 1, 2025

A technical discussion

Elevators That Heal

By Ivette Natacha Sanchez | October 1, 2025

Biophilic design in VT promotes urban well-being.

Sector Cancer: Concordat

By Cem Kapukaya | September 9, 2025

This is the legal aspect of the matter, but there is a much simpler explanation: It essentially means the postponement of debts.

The Journey of the Elevator World: Revolution in Elevator Technology

By Semih Çalık | September 9, 2025

To understand where vertical movement is today, we need to look not only at how many floors we climb, but also at how we do it.

Italian Made? Or Just Made to Look That Way?

By Mr. B.S. Kumaraswamy | August 4, 2025

The hidden legal risk of misrepresenting product origin in India equals unpacking misleading origin claims and false foreign affiliations.

The Journey of the Elevator World: Part 2

By Semih Çalık | July 27, 2025

The second stop on our series titled “The Journey of the Elevator World” is the silent but powerful role elevators play in the construction of sustainable cities.

Modular Design

By Fabrizio Aiello | July 1, 2025

A way to optimize installation efforts and costs

Evolving Standards and Materials

By Desmond Sinclair | June 5, 2025

Your author explains how certain metals provide a durable and aesthetic finish to elevator cabs.

Journey of the Indian Elevator Industry

By Rajnikant Lad | June 4, 2025

An industry veteran’s look back