Lerch Bates Unveils New Brand Identity In 75^th Year

Lerch Bates Inc. President Eric Rupe, CEO Bart Stephan and Chief Financial Officer John Arthur gathered with fellow Lerch Bates owners/employees at company headquarters near Denver on January 13 to unveil a new brand identity on outlets including YouTube and LinkedIn. As the consultancy is set to celebrate its 75^th anniversary in November, the trio reflected on its evolution from being the first elevator, logistics and façade-access consultancy to a true multidisciplinary firm. They described numerous major acquisitions, including Pie Engineering & Consulting and Axis Facades, that helped it become so diverse and increased headcount by more than 30% at the 100% employee-owned company. The company observed the new logo’s use of “LB Bright Green” is a nod to the organization’s commitment to sustainability in projects, partnerships and internal practices. “Business cards, websites, invoices and collateral may have a fresh new look, but we are still the same trusted partners,” Stephan said.