Elevating Luxury

Ratan Sehgal (RS), managing director, Hybon Elevators and Escalators, shares perspectives with your author (SSP) on the recent launch of an experience center in Chandigarh that highlights trends in the high-end elevator segment.

photos courtesy of Hybon Elevators and Escalators

SSP: Hybon Elevators and Escalators Pvt. Ltd. recently began elevating luxury in Chandigarh. What was the rationale behind this step? Do you have more such announcements in the pipeline?

RS: Hybon Elevators and Escalators expanded to Chandigarh due to strong infrastructure growth in the tri-city region (Chandigarh, Mohali and Panchkula). The decision was backed by existing projects, such as a large-scale project with the TDI Group involving nearly 100 units. This move aligns with our commitment to elevating luxury and convenience. We have upcoming ventures in the pipeline in Dehradun and Jaipur, proving our commitment to meeting market requirements.

SSP: The Lift Tales by Hybon (webisode series) delves into the fascinating world of Vastu, seamlessly integrating elevators into modern design. What was the genesis of this crisp and concise format? What has been the response so far?

RS: We started The Lift Tales by Hybon to answer people’s questions about how lifts work and if they’re safe. The short and simple format makes it easy for everyone to understand. We also talk about how Vastu blends with modern design, keeping things interesting. The aim is to help people decide when they’re buying a lift. People like the clear and helpful approach, finding the episodes useful for understanding and making decisions.

SSP: Hybon’s space-saving “The 7 Zero” home lift blends seamlessly into a home’s interior design. Describe its attributes and benefits and what sets this offering apart. How do you see demand for this product going forward? 

RS: The 7 Zero stands out for its effortless installation, fitting smoothly into existing bungalows, independent houses and villas. Its pit-less design eliminates the need for extensive civil work, sparing homeowners the hassle of pit excavation. Built on a standard machine-room-less platform, it operates on electric traction technology, ensuring efficiency and incorporating essential safety features. With an aging population seeking convenient vertical mobility, the demand for products like The 7 Zero is steadily increasing thanks to its simplicity and adaptability to diverse home settings.

SSP: What is the scope for custom luxury in elevators, and what trends have you observed in this segment? What has been the industry and customer response to unique concepts like the Sun N Moon model?

RS: Custom luxury elevators are a hit when safety and smooth rides are assured. The Sun N Moon model, with its unique design, has captured clients’ imaginations and proven a huge success. Customers love these personalized touches, and the industry response has been positive, reflecting a growing trend toward bespoke elevator solutions that go beyond the basics.

SSP: Hybon Cosmopolitan Elevators combine the finesse of European design with the spirit of India. Do you see scope for more such blended offerings going forward?

RS: Absolutely. We continuously evolve creative designs, blending European design with Indian spirit in our Cosmopolitan Elevators. Our clients anticipate and appreciate our ongoing efforts to introduce new and innovative design offerings.

SSP: What are the key demand drivers for elevators and escalators in the present scenario? Which segments are witnessing maximum demand and why?

RS: Traditionally, elevator demand is driven by safety, service and ride quality. Over the last decade, the introduction of designer and luxury elevators by Hybon has added to these demand drivers. Escalating infrastructure growth in the residential, commercial and industrial sectors further propels elevator demand across the board. As buildings multiply, the need for elevators increases, making them a crucial component in today’s fast-growing urban and industrial landscape.

SSP: How do you see demand for vertical transportation (VT) evolving in 2024? Will aspects like integration, access and safety become even more significant?

RS: In 2024, VT demand will grow in accordance with residential, commercial and industrial expansion. Smart building trends drive elevator innovation, making them smarter to seamlessly integrate with Building Management Systems. This evolution emphasizes the increasing significance of integration, access and safety, reflecting a broader shift toward advanced technology in modern building infrastructure.

About Ratan Sehgal

Hybon Elevators and Escalators Managing Director Ratan Sehgal is an insightful professional who assumed responsibility for running the business independently immediately after his graduation. With zeal and passion, he learned the basics of elevators through self-learning and hands-on experience. By combining his interior design skills with Hybon Elevators’ superior products, the company has emerged as a leader in the premium designer elevator segment. In each department, Sehgal dives into the minutest details as a firm believer in the concept that “the devil is in the details.” Through his insatiable drive for success, Hybon Elevators has become the fastest-growing elevator company in the country.