MAS Industries’ Stepping Stones for New Era

Your author discusses the company’s origins, evolution and key strengths.

MAS Industries Pvt Ltd. commenced operations in 2003. Since then, under the aegis of a management team headed by Chairman Aslam Mukadam and Managing Director Mahmood Kazi, the company has created, designed and manufactured tailor-made solutions for its customers. 

Today, 17 years down the line, MAS is trying to lay down a stepping stone toward a new era in the Indian elevator industry, where products are indigenously designed and manufactured in India as per international guidelines.

The progress and growth of MAS can be gauged by the fact that between 2005 and 2021, turnover increased from Rs. 1.75 crore to over Rs. 150 crore, the number of finished products raised from seven to more than 1,500, the area from 800 to 15,000 m², MAS’ presence multiplied from one to seven cities across India, countries exported from one to more than 29 and employee strength from seven to 70. 

An export-oriented company, MAS specializes in the customized design, development, manufacturing and distribution of high-tech lift solutions, including complete lifts, lift components and lift spare parts. The company exports CE-certified elevator safety components around the world, to more than 29 countries across Europe, Asia, the Middle East
and Africa. 

MAS incorporates the key functions of R&D and after-sales service with the functions of manufacturing, procurement, sales, marketing and HR. Company headquarters and the corporate office are located in Santacruz, Mumbai’s western suburb, and the factory unit is in Navi Mumbai, with a sales and service network across India at Hyderabad, Bengaluru, Vizag, Chennai, New Delhi and Ahmedabad.

MAS’ manufacturing capabilities are reflected in its precision sheet-metal processing, innovative designs and controlled plastic mouldings. Its mission is to develop partnerships and work closely with companies as the first supplier choice for elevator components and complete lifts while serving the customer in an integrated way. Its vision is to make complete elevators and elevator components accessible and affordable in all countries.

MAS applies a management system complying with ISO 9001:2015. Additionally, the products are manufactured according to European standards on “Safety rules for construction and installation of lifts” EN 81.1 for electric lifts and EN 81.2 for hydraulic lifts, and comply with the European Directive 95/16/EC. The company meets national and international standards, thanks to strict quality control, which covers the entire production process and offers maximum control over the supply chain and product quality. 

An integrated manufacturing system powered by SAP S/4 HANA manages the entire process from lead generation to e-invoicing. Product development is done based on six factors: aesthetic sense, international exposure, standardization, inventory control, cost effectiveness and time to the market.

MAS represents several leading international brands and is the sole distributor for Italy’s OMAR LIFT hydraulics in India, distributor for Italian VEGA products in India, the largest dealer for Montanari machines and for Italy’s Sicor Machine in India, one of the largest dealers for Fermator Doors in India, channel partner and largest distributor for FUJI elevator drives in India as well as distributor for BST products in India. In fact, MAS is the sole distributor in India for BST Galaxy Series COP LOP.