MIBA

Four events, including GEE, aimed at creating synergy in Milan

submitted by the Fiera Milano S.p.A. Press Office

The Milan International Building Alliance (MIBA) consists of four events to be held simultaneously at Fiera Milano in Milan, Italy, on November 15-18: Global Elevator Exhibition (GEE), ME-MADE Expo, SMART BUILDING EXPO and SICUREZZA. MIBA aims to “show the synergy between fundamental components of the design, construction and requalification of buildings” in light of European decarbonization targets — specifically, achieving a 55% reduction in greenhouse gas emissions by 2030. Data shows roughly 85% of buildings in Europe are more than 20 years old, and only a fraction have undergone major work to achieve energy consumption reduction of at least 60%. Further, half of Italy’s 13.5 million buildings are older than 50 years. At the same time, the Italian construction sector, driven by tax incentives, is growing steadily, resulting in employment growth of 1.4% in the first three months of 2022. MIBA organizers said:

“This has opened up huge opportunities for all the markets involved, from design to materials, systems and technologies. As a matter of fact, these works would push the improvement of buildings to meet new regulations and achieve European objectives by reducing the impact on the planet and energy consumption in favor of a greater living comfort.”

Turnover within the building industry is expected to become more significant in the next few years, and companies that are “true service providers” (of energy, health, safety and comfort) will have major opportunities. Recent estimates by Energy & Strategy — Politecnico de Milano, indicate that, by 2026, there will be total investments ranging from EUR10.7 billion to EUR21 billion affecting 110,000 to 230,000 buildings.

With a truly international scope, GEE aims to be a European meeting hub for the lift, escalator, moving walk and components sector that represents and promotes the highest quality, safety and technical standards.

Added Value of an Alliance

With MIBA events, Fiera Milano offers an opportunity for companies to be part of an ongoing revolution and help grow markets around the world. Such events are key at a time when renewed attention is being paid to the role of the building industry as a facilitator of development, one that brings about concrete initiatives to spur the evolution of the building sector and its green and sustainable transformation.

MIBA welcomes the response of companies in the building sector to take part in a continuous innovation process where new solutions — from materials to plant engineering — are proposed. Adhering to high standards, the aim is to establish the building industry as “the central cell of the city, increasingly smart and sustainable.”

The four concurrent events represent the various markets that will work together to realize more efficient buildings. They will provide a format through which industry players can discover proposals of highly qualified companies. MIBA’s objective is to connect up to 1,000 companies with colleagues in the building sector.

MIBA Protagonists

The events that make up MIBA are “benchmark appointments for their respective sectors.” They are:

• GEE, an event entirely dedicated to horizontal and vertical mobility that will be held from November 15-17. With a truly international scope, GEE aims to be a European meeting hub for the lift, escalator, moving walk and components sector that represents and promotes the highest quality, safety and technical standards. The event promises to be a showcase for “one of the sectors most sensitive to the ongoing changes and that is most interesting for urban renewal and mitigation of energy expenditures.”
• ME-MADE expo, Italy’s leading construction-industry event, that will be held from November 15-18. It will be a highly specialized and integrated platform with two exhibitions: Construction and Building Envelope, both revolving around the topics of innovation and sustainability, proposing to companies, buyers, professionals, technicians and operators advanced products, services and technologies to pave the way for the future of construction.
• SMART BUILDING EXPO, the home, building and automation/technology event organized by Fiera Milano and Pentastudio to be held on November 15-17. Against the backdrop of a fast-developing market in which buildings are always more automated, connected and able to multitask, it will include discussions about innovation with a focus on sustainable and smart solutions, where each building is considered a basic unit of a smart city.
• SICUREZZA, which is among the first events in Europe dedicated to security and fire protection. Planned on November 15-17, SICUREZZA will offer a comprehensive overview of video surveillance, access control, intrusion detection, firefighting systems and the new frontier of cybersecurity. Discussion topics will include digitalization, integrated systems and customized solutions, skills and professionalism.