Subramania Bharathiyar

Subramania Bharathiyar, strategic marketing manager for elevators at Inovance, joined the company in 2012. He holds a degree in electronics and communications engineering. He started his elevator career in 2002 as a junior engineer with TK Elevator. He has since gained extensive experience across the elevator industry, including at Schindler and Otis, where he was involved in various technical activities including installation, commissioning, maintenance and product quality and safety.

Gaining Global Relevance

In this Readers’ Platform, your author describes how Inovance helps local OEMs make elevators in India for export worldwide. As a global company that sells to the Indian market, we...

Inovance and the Free Energy Systems

Though the system is not completely new, the multiple visions are vital all the same. Machine-room-less (MRL) elevators, gearless permanent magnet synchronous motors (PMSM), and regenerative drive technology are, in...

Brave New World

In this Readers’ Platform, your author shares observations on the growing digital presence in the VT industry since the pandemic. In this strangest of times, all of us in the...

With IoT, Data is Available

Monarch product manager addresses the best systems to be integrated for futuristic, safer elevator travel. The Internet of Things (IoT) revolution is coming to all industries, and readers of ELEVATOR...

Improving Efficiency

In this Product Spotlight, the importance of elevator group control systems in delivering effective passenger service is discussed. Modern buildings need intelligent elevators that can offer minimum wait periods and...

Thoughts on “Make in India” 

Your author highlights his company’s role and factors driving the initiative.   Many companies are expanding manufacturing across India. Increasingly, we see elevator companies assembling entire elevators in India. This...

Growing Trends in Elevator Modernization

How modernization can quickly pay for itself through improved energy efficiency and reduction of wear and tear on electrical and mechanical components As India becomes a wealthier country, we are...

Building Safer Elevators

Elevator safety and maintenance in India are discussed in this Readers’ Platform. Earlier this year, it was widely reported that elevator OEMs and multinational companies in India were pushing for...

Elevator Safety and the Indian Market

European EN 81 standards are not a legal requirement in India, but they still represent world-beating safety quality. During my 18 years in the elevator and escalator industry, I have...

Rendering of the Hilton Hawaiian Village addition; image courtesy of Hilton

36-Story Addition To Hilton Hawaiian Village Greenlit in Waikiki

NEXGEN 2026 EDUCATIONAL RETREAT TO SET SAIL IN SPRING

NexGen 2026 Educational Retreat To Set Sail in Spring

ATLAS ELEVATORS TO PROVIDE 34 ELEVATORS FOR MADINAH PROJECT

Atlas Elevators To Provide 34 Elevators for Madinah Project

CECA ANNOUNCES SCHOLARSHIP WINNERS

CECA Announces Scholarship Winners

METRORAIL AUDIT HIGHLIGHTS VERTICAL-TRANSPORTATION MAINTENANCE CONCERNS

Metrorail Audit Highlights D.C. VT Maintenance Concerns