KIOXIA celebrated the first anniversary of its rebranding with the help of the world’s tallest building. In 2021, the Minato, Japan-based leader in memory solutions showcased its products in a brilliant show on the façade of the Burj Khalifa, an 828-m-tall skyscraper located in Dubai, to celebrate the company’s brand launch in the Middle East and Africa. Some of the products included the company’s solid-state drives (SSDs) and secure-digital (SD) cards and more.
The 160-story building that is the Burj Khalifa houses a hotel, offices and residences. It also features 57 elevators and eight escalators, with certain elevators programmed to permit controlled evacuation in the case of a fire or security breach. The building holds the tallest service elevator in the world, sitting at 504 m, nearly one and a half times that of the Empire State Building in NYC, which stands only 381 m. The building’s observatory elevators are the world’s fastest double-deck cabs at 10 m/s, with a capacity of 12-14 people each.
KIOXIA — a combination of the Japanese word kioku, meaning memory, and the Greek word axia, meaning value — is located in the Shibaru District of Tokyo, Japan. Originally known as Toshiba Memory, the corporation became a subsidiary of Toshiba Memory Holdings Co. before changing its name to KIOXIA in 2019. KIOXIA began construction on a new facility in April 2022 for 3D flash memory production. The company has partnered with data storage company Western Digital Corp. to build it, and construction is expected to be finished in 2023. More information about the new building can be found in this article.
Get more of Elevator World. Sign up for our free e-newsletter.
