Comscore, Captivate Partner for VT Digital Reporting

Comscore, a digital industry partner for planning, transacting and evaluating media, has announced an agreement with Captivate, a location-based digital video network, to provide reporting from Comscore’s digital out-of-home (DOOH) solution, Inside Nova reports. The new reporting includes digital ad impressions, reach, and frequency by market and demographic. Initially, Comscore will be providing Captivate with granular audience measurement across six of its networks: U.S. office elevators and lobbies; Canadian office elevators and lobbies; U.S. residential buildings; and U.S. golf clubs. Captivate engages millions of consumers monthly. Captivate now has a network of 35,000-plus digital video screens. As part of its focus on delivering the next generation of DOOH measurement, Comscore is developing solutions to precisely measure traditional outdoor platforms, such as roadside billboards, street furniture, and place-based advertising platforms.