Peterlin Named VDA SVP of Regional Operations

VDA Inc., headquartered in East Hanover, New Jersey, announced in January it has named Jim Peterlin as senior vice president (SVP) of Regional Operations, overseeing the Northwest, West, Southwest, Midwest, Northeast and Southeast. Peterlin previously ran sales and marketing for VDA, where he demonstrated leadership and strategic vision. “His leadership is expected to bring fresh perspectives and innovative strategies to the organization” in his new role, VDA observed, “ensuring a seamless transition and sustained growth.” With a Bachelor of Science and double major in management and marketing from Eastern Illinois University, Peterlin’s vertical-transportation industry career spans more than three decades. He spent more than 23 years at Schindler in various management roles based in the New York City and Chicago areas. He joined VDA in 2014 as regional vice president for the Midwest, going on to hold several SVP roles. As SVP for Regional Operations, Peterlin succeeds Mike Loeffler, who now leads VDA’s Southeast region.