SIMSINLIFTS Names Parrott as Sales Director

Leading U.K. specialists in lift communication technology SIMSINLIFTS has appointed Jane Parrott as its new sales director. With experience in working for both multinational and independent lift companies, Parrott has more than 18 years’ experience in the lift industry, having held senior sales and business development roles for Titan Elevators and Crown Lifts, led J&E Lifts as CEO and, most recently, supported Thames Valley Controls in a technical sales capacity. In joining SIMSINLIFTS as its new sales director, Parrott “will play a pivotal role in continuing to drive the growth of the business while ensuring SIMSINLIFTS is firmly established as the leading name in lift communication solutions and multi-roam SIMs across the U.K. and Europe,” the company said. Founded in 2023, SIMSINLIFTS has grown rapidly since inception and now supports more than 100 lift companies.