Vietnam Media Company Increases Elevator Screen Inventory by 25%

Vietnam-based Chicilon Media sees elevator space as the main channel for promoting brands and products, and it has increased screen inventory by 25% in the past four months, the highest growth rate since the company’s establishment, Guo Zhi Feng, chairman and CEO of Chicilon, said at a press conference in Ho Chi Minh City, Vietnam, VN Express International reports. He said that, in the context of the economic recession, the business made many positive achievements: From May to August, the company signed agreements with 204 residential areas, installing 5,855 new advertising equipment units. In three consecutive years, the company continuously entered the list of the 500 most profitable enterprises in Vietnam and became the leading digital media platform in the market. “From a niche position, elevator communications dominate the market, playing an important role in enhancing brands and promoting products,” the source said.