Innovation Industries, Inc.


Unlimited Choices. Unmatched Quality.


In 1972, operating out of an old Dairy Queen restaurant in Roswell, New Mexico, Innovation Industries began offering a product that would quickly set a new world standard for elevator passenger protection devices The Duo-Path® 1004 infra-red photo electric eye. Since then, Innovation has grown to be one of the premier signal fixture and push button manufacturers in North America. Today, we design and manufacture elevator components of the highest quality, as indicated by our ISO 9001 certification, with the shortest lead times in the industry…stock or custom products. It is this commitment to quality that serves as the benchmark for every product we have made over the past 40 years.

Currently we design and manufacture more than 50 different push button styles, as well as an almost endless variety of fixture designs, offering our customers

a wide choice of shapes and sizes, metal finishes, engraving, push button and illumination options. Every Innovation Hall Station, Car Station, Lantern and Position Indicator is designed to meet or exceed standard or special building compliance codes. Our products can be found in the following locations, to name a very few:

  • Yankee Stadium
  • Yale University
  • Walt Disney Concert Hall
  • Harvard University
  • The University of Texas
  • The Space Shuttle launch pad
  • Target Department Stores
  • US Cellular Field
  • Grey’s Anatomy
  • The Atlanta Motor Speedway
  • The Native American Exhibit of the Smithsonian Institute
  • And many more throughout the world

Our in-house design and engineering staff, combined with our CNC and laser manufacturing equipment, build all products to the tightest tolerances and exact specifications. And our customer service representatives and sales force have decades of experience in the industry, solving the most challenging applications for customers around the world. With this history of innovation and dedication to quality, it’s understandable why so many OEMs, service companies, architects and building owners turn to Innovation Industries.

Innovation is our name, and you can expect to see it in every product we make…today and tomorrow.

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