EW Welcomes MacKinnon as Education Sales Executive

By Kaija Wilkinson | Daily News | March 18, 2026

1 min to read

Eli MacKinnon

ELEVATOR WORLD recently welcomed Eli MacKinnon, a fourth-generation member of the EW family, as education sales executive. MacKinnon holds a BA in business administration and management from the University of Alabama at Tuscaloosa. In his new role, he supports the sales and delivery of EW's educational materials, CET and CAT programs and other publications, and assists with reviewing continuing-education content and elevator competency exams. Prior to his current position, MacKinnon worked as a student intern at EW and in marine construction in the Mobile, Alabama, area. A resident of Mobile, MacKinnon is the son of EW President T. Bruce MacKinnon, the grandson of EW Editor-at-Large/Publisher Ricia Sturgeon Hendrick and the great-grandson of late EW founder William C. Sturgeon. His interests include environmental preservation, hunting and dogs. “I am honored to be a part of EW, and I am looking forward to learning more about the industry," MacKinnon said.

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