Gustav Wolf Establishes Middle East Subsidiary, Taps Leader

Gustav Wolf GmbH, the Germany-based global steel and synthetic elevator rope manufacturer, recently announced its new Middle East subsidiary in Dammam, Kingdom of Saudi Arabia (KSA), being led by Area Sales Manager Abu Ghwaileh. Fully compliant with local regulations, the new facility is equipped to stock, cut and supply Gustav Wolf's complete range of traction rope, covering all types and diameters. A mechatronics engineer with hands-on experience in the elevator industry, Ghwaileh has held sales, commissioning and technical support roles in the local market. Fluent in Arabic with a strong command of the English language, Ghwaileh is originally from Jordan. He brings strong regional market knowledge and close familiarity with customer requirements, contractor workflow and site conditions across the Middle East. “His experience, market insight and customer-centric approach will be invaluable” as Gustav Wolf broadens its footprint across the Middle East, company CEO Jens Waldau said.