Lift Material Australia Transitions to A&A Brand

Lift Material Australia, a major supplier of elevator and escalator parts in the Asia-Pacific region, announced it will transition to the A&A brand effective June 1, "marking an exciting step in our continued growth and alignment with our broader global business." The decision comes after 18 months of reviewing business processes and listening to customers and colleagues across the company's international operations. "As a result, we are bringing our distribution businesses together under one, global A&A brand," the company stated. Existing agreements, trading arrangements and contacts remain the same, with all websites moving to aa-global.com and email addresses to the @aa-global domain. Transitioning to the A&A brand presents a clearer global offering, delivers a more consistent customer experience and strengthen collaboration across the company's international businesses, A&A stated.