Otis Signs Deal With Media Technology Company ICARO
By Kaija Wilkinson | Daily News | December 2, 2025
1 min to read
Otis has signed a multi-year contract with ICARO Media Group, Inc., a leading AI media technology company, which has recently expanded its Multiscreen Monetization Network with the recent acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia. ICARO will deliver hyperlocal news, AI-personalized content — often tailored to the context of each building — and branded experiences through its own Generative AI media services and premium third-party publishers, displayed on screens installed in commercial and residential elevators across Spain, Portugal and parts of Africa. With the expansion of 50,000 screens, ICARO will now operate one of the largest digital media networks in the industry, set to reach more than 2.4 million people daily and generate approximately 60 million weekly views.