Partnership Brings Patented Escalator Step Branding to Middle East

A partnership consisting of Motion Icon and Motivate Media Group is bringing Motion Icon’s globally patented escalator step branding solution to the Middle East region for the first time, Khaleej Times is among outlets to report. The source observes the solution “not only increases safety on escalators, but also improves their appearance.” The Out of Home (OOH) advertising system is coming to shopping malls, airports, exhibition centers, metro stations and other heavily trafficked areas in the U.A.E. and Saudi Arabia. Motivate Media Group Managing Partner Ian Fairservice said the company has seen increasing demand for OOH in the Middle East, and this technology will help meet it.