A look back and to the future
From the heart of Rovereto, Italy, just a few kilometers from the Austrian border, comes a success story that has revolutionized the elevator industry in Europe. Sicor Italy S.r.l., an Italian company founded in 1981, is today synonymous with quality, innovation and reliability in the production of traction machines for elevators.
With a vision focused on excellence, Sicor Italy S.r.l. has become a leading European reference point for the production of geared and gearless hoisting machines, providing advanced technological solutions to the most demanding players in the industry.
Your author (LF) spoke with Sicor Italy’s Commercial Director Enrico Giroldini (EG) about the company’s past and current successes with a look to the future.
LF: I know Sicor has been working off of a strategic plan over the last few years. Can you tell me a little bit about how this is going?
EG: Starting in 2020, Sicor embarked on an ambitious corporate restructuring plan. The key to success? The efficiency of production processes. This strategy has not only significantly reduced delivery times for its customers but also ensured supply continuity, even in challenging market contexts like those experienced in recent years. This approach has allowed the company to raise production standards, strengthen efficiency and increase competitiveness in international markets, while also contributing to the strengthening of the European economy.
LF: Tell me about the warranty that Sicor offers.
EG: Since September 2023, Sicor Italy S.r.l. has distinguished itself as the only European manufacturer able to offer a five-year warranty on all its products portfolio. This achievement has been made possible thanks to the high level of efficiency reached, ensuring maximum level of quality as well using prime components.
LF: How many units does Sicor produce each year and what is the global reach of your products?
EG: With more than 40,000 units produced annually and distributed across more than 70 countries, Sicor Italy S.r.l. is today the undisputed leader in the European market for elevator traction machines. Our ability to meet the needs of the industry’s leading players, combined with a portfolio of top-tier references, demonstrates the success of a company that is constantly evolving.
LF: Can you discuss how the company has and is improving its level of customer support considering its large global footprint?
EG: Sicor Italy S.r.l. is not just about manufacturing traction machines: The company is dedicated to constantly improving the quality of its service. Among its latest innovations are cutting-edge tools for post-sales support, including:
QR Codes: Immediate access to technical product documentation
Video Instructions: Clear guides to support installers
Mobile Application “Sicor Customer Support”: Post-sales assistance in 15 languages, with interactive chat and video calls.
LF: What does the future look like for Sicor?
EG: Sicor’s journey doesn’t stop here. For 2025, the company announces significant innovations that will position it as an even more strategic player in the elevator sector. The goal? To expand its range of products portfolio to offer complete and competitive solutions for both new installations and modernizations.
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